Jules Yap (a pseudonym) created the IKEAHackers website in 2006 for the purpose of gathering together all the cool “hacks” of IKEA furniture she had seen around the Internet. The ideas range from simply adding decorations to make a piece look unique to major revamps that require “power tools and lots of ingenuity.”
Yesterday, Yap told her following that she had “a bit of bad news”—IKEA’s trademark lawyers sent her a “cease and desist” letter that was causing her to give up the domain name. “I am crushed,” wrote Yap, who will move to a new as-yet-unnamed domain in the near future. Yap negotiated with IKEA, but it would only let her keep the site if it was “non-commercial” and she took down all advertising.
While she will keep the IKEAHackers site, Yap will transition to a new as-yet-unnamed domain in the near future, where she will be able to host advertisements. Yap described herself as “a blogger who is obviously on their side,” and she lamented the fact that the company didn’t talk to her “like normal people do without issuing a C&D.”